While a flower is attached to the plant, it receives nourishment, allowing it to grow and develop. When cut from the plant, it loses its source of nourishment and water.

The health, beauty and vibrancy of fresh-cut flowers rely on a combination of proper care and handling procedures, from the grower to the consumer.

Following some simple guidelines, including sanitation, temperature control, proper nourishment and hydration, cut flowers that are properly cared for will last longer and enhance consumer satisfaction.

These pages provide information, support literature and links to help you better understand how care and handling and flower care products can benefit your business.