A flower shops future depends on imagination in all parts of the business.

Re-imagining the approach to selling, accounting, quality control, and the performance of staff will have a far reaching effect on profitability. Put passion and performance at the top of the list.

The greatest asset in a flower shop is fun and friendly staff. They have the ability to change the selling experience from commonplace to amazing in a relaxed and positive atmosphere.

Getting staff on board at Christmas is crucial to success and whilst it can be frantic in the shop it can also be fabulous fun, and give everyone a buzz.

• Focus on quality in every aspect of the business.
• Encourage staff to take part in quality - testing products; taking home new designs to monitor their longevity, this will build knowledge and help to sell the product.
• Give staff a block of new OASIS® Floral Foam Maxlife to take home and test the results, they will be amazed.
• Allocate time to seek out new creative ways of doing ordinary jobs.
• Instill a war on waste campaign by asking one member of staff to write down any flowers, foliage or sundries that are thrown away in a week.
• Give staff copies of OASIS® Floral Products fresh Magazine and let them create and price the designs.
• Ensure good practice when accounting. It's easy for an account customer's invoice to slip through the net at busy times.