Networking is as old as the hills and florists do it everyday in subtle ways, and it's these small ways that will pay dividends and influence people.

Now we also have social networking that is a phenomenon that florists cannot afford to miss out on, an opportunity to provide solutions to customers needs and shout about what you do.

Florists are not very good at blowing their own trumpets, yet the service and products provided are second to none.

• Make a list of all the services and products you provide in an exceptional way, you will be amazed. Then think about how to promote your unique brand.
• Your customers are really interested in life in a flower shop, start a blog and post regular news and opinions that will enhance your reputation.
• Join Facebook and Twitter for regular information about other professional florists and services and use it to promote your business.
• OASIS® Floral Products website gives inside information about what's hot in floral design, new product updates, competitions you can enter and much more. Log onto www.oasisfloral.com
• Over 115 million people use the business social networking site LinkedIn, it's to good an opportunity to miss out on.
• If you are good with a camera then post videos on YouTube. Check out OASIS®FloralUK and follow step-by-step instructions on floral designs.
• Make your business cards different in some way whether it's a bright colour, different shape or adding your picture to ensure people will not forget you. Whatever you do make your business card memorable.