From one florist to another....

After forty years in the floral industry as a well known florist Lynda Owen has had plenty of experience in running a successful flower shop.

Now having sold her retail shop in Worcester to concentrate on the other aspects of her life that she cares passionately about, such as writing, journalism, demonstrating, teaching and judging floristry, Lynda is in the perfect position to share her top business tips with other florists!

Increasing the awareness of consumers to the great joy of flowers and professional floristry along with leading the drive for higher standards is at the top of Lynda's list “It’s an exciting and challenging time for florists and I am thrilled to be at the hub of today’s changing face of floristry.”

Lynda is currently the editor of FRESH the OASIS® Floral Products magazine and she can be contacted through her website www.lynda-owen.co.uk which also includes a weekly on-line blog, news and event updates, together with some of Lynda's published articles and exclusive features.